What we do
A world of digital opportunities
Today, your organisation’s portfolio of digital channels is likely to include much more than traditional websites and email marketing.
Innovations such as mobile internet, SMS / MMS, blogs, viral marketing, social networking (MySpace™, FaceBook™), and third-party channels such as YouTube™, and Second Life™, mean there are more ways than ever to talk to your customers. These new channels are also beginning to affect organisations internally, significantly changing the ways in which employees and business partners work together.
Digital channels offer your organisation many exciting opportunities: from better customer relationships to more efficient working practices. However, to take full advantage you require access to the right knowledge and delivery partners.
Independent advice and support
RNICG is an advisory firm that helps organisations answer the important questions about using digital channels successfully: How can you translate your business strategy to the digital space? What are the right channels to use? Are your existing channels and processes working? Which delivery partners should you engage? What constitutes real value?
Our focus is on helping you to identify and articulate your organisation’s digital strategy, and the practical steps which must be taken to deliver sustainable success. For more information on our core services, please follow the links below.
Channel audit
In digital terms, your organisation probably has more than it knows, and knows more than it thinks. Before planning for the future, it is useful to consolidate your base. RNICG can help you map, and learn from, your existing digital portfolio.
More about channel auditChannel strategy
Successfully translating your organisation’s business strategy into the digital space is challenging. RNICG can help you devise a sustainable approach to selecting and successfully employing the right digital channels for your organisation.
Partner search & select
With an ever-expanding range of specialist skills and technical infrastructures required to create and maintain a successful digital channel, finding the right delivery partners is crucial. RNICG can help you identify what you need, and who to talk to.
